Creating an Effective Television Advertisement


As a business owner you want to attract more customers at a cost effective rate but also you want your to convey a clear message to your future clients that will entice them to visit your store or to call you. Some of the first steps to creating a good video commercial is to start out by writing out 5-10 positive points of why customers should visit your business. Start outlining this in script form. In the script you want to first introduce your business, explain who you are, how long you have been in business and where you are located.

In the body of the script, this is where you want to list all your positives about your business, keep emphasizing your name throughout the script, now comes the conclusion this is where you want to close the sale. This is where you can come up with a creative closing statement, such as. ” For authentic Mexican cooking from our family to yours, come visit us today and experience the tastiest Mexican food in your neighborhood”. Something similar to this to close out the commercial.

Now that you have an idea of what you want to say, it is time to hire a professional video production company, to make the commercial. A professional video production company, will utilize broadcast quality video cameras, professional lighting and professional audio equipment. Once they have shot the commercial it will be edited with professional graphics and a voice over will be added. You have the option as a business owner of being in the commercial, which adds credibility to your business. You can have a part in the commercial and have the rest of the commercial produced by a professional, this combination is a nice effect to your commercial. Your next step is to start the process of hiring a professional video production company. Check their samples and look to see if they have been producing commercial video production, not weddings or other types of production. You are now set to start your advertising campaign and win over your customers.

Victor Sieff is owner and operator of VS Video Productions, a Denver Colorado based video production company serving regional and national clients. VSVP Productions- Denver Colorado