Green Public Relations: Boost Your Brand, Boost Your Stock Price
With all due respect to Kermit the Frog, it has gotten easier to be green. It has also gotten easier to communicate your “greenness” by employing various green public relations techniques…
How important is it to engage in green public relations? Quite… Consider that a survey revealed that four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession. The survey also indicated that fifty percent say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products.
Just about every company is trying, one way or another, to go green and eco- friendly. And to let the public become aware of this and improve the standing of the company, companies employ green public relations. Companies could go as simple as recycling things from items of daily operations. Or it could be water and air purification. There is also the appropriate solid and waste management that could really help out with the surmounting pollution in our planet. Of course, reducing one’s carbon footprint by encouraging the use of mass transit and bicycling to work are programs worth considering.
Going green and employing green public relations tactics is vital to the success of any business given the current marketing trends. If your company does not currently have a green public relations strategy you could be losing customers.
Thus with green public relations the public is made aware of the direction traditional consumer enterprises are moving towards greener operations. For clean tech companies, green public relations will elevate the consciousness of the public of the expertise and technologies that could mitigate global warming. There are also applications for cleaner, potable water and conserving energy.
For companies wanting to get the best enhance their image, look for a PR firm specializing in green public relations. You want a firm that has a track record of providing good exposure and bringing a high return of investment for your company’s green public relations needs. With the changing times, mere traditional public relations are not enough. Going further on to the cyberspace connection and knowledge there is on creating a name for the company is one quality your company should look for in a green public relations firm.